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Wednesday, 1 August 2018

Сartoon Cats on the Blockchain


Сartoon Cats on the Blockchain

I Think about collecting. 
aa)    What can people collect? Take 3 minutes to write down a list of objects or items people can collect. Compare your lists with other students.
  b) Do you collect anything? If yes, what is it? Do you know anyone who is a collector?
   c) Study the definition of the word collectible:

collectiblean object that is collectedespecially one other than such traditionally collectible items as art, stamps, coins, and antiques”.

What object can be collectibles? What collectibles are worth large sums of money? Where can people find and buy collectibles?

  d)  Look at the examples of collectibles below. Match the images and the names of collectibles. Which of these items (if any) would you like to collect?

  







1.    Beanie Babies (a line of stuffed animal  toys created by Ty Inc. popular in 1990s. The toys are stuffed with plastic pellets (called “beans”) but not with soft stuffing. That is why Beanie Babies felt flexible.
2.    Baseball cards.
3.    Marvel Avengers Age of Ultron Toys.
4.    Comic books.
5.    Porcelain dolls.
6.    Celebrity autographs.


II What can people collect in the digital age and the era of the Internet? Share your ideas with other students in short (5 minutes) discussion in pairs.

III Look at the image below. The image shows a new collectible. What do you think it is? Would you like to collect such items?





IV  Study the active vocabulary and focus on Ukrainian equivalents of English words.
cartoon карикатура
viral вірусний
blockchain блокчейн
spark запалювати
craze захоплення
apparently  очевидно
cryptocurrency криптовалюта
collectible предмет колекціонування
cap завершувати
generation покоління
breed  розводити
trait риса
entirely повністю
found засновувати
convince переконувати
loyal вірний
community спільнота
contest конкурс
ugly потворний


V Watch the video and fill in the gaps with the words from the list. There are some words you don’t need to use.



Allow; cryptocurrencies; services; digital; sudden; Generation; combination; interesting; favourite; ways; virtual; game; alleviated; entirely; royal; users; complex; cartoon; company; dog; person; loyal; third party; breed; cheapest; more; baseball;  found; ugly; traits; engineering; investing; try; holding; outside; find; silly; billions; created; mechanics; digital; right; cat; show

When I 1)______ you what I’m 2)______, some of you might see a simple 3)______. Some of you might see a 4)______ piece of 5)______. You’d both be 6)______. Meet Genesis, the first Cryptokitty. She’s not alone. All of a 7)______, cryptokitties are everywhere.
-“Cryptokitties” “Cryptokitties”…
- “The viral blockchain-based 8)______ that sparked a global craze for 9)______ cats.”
          - “It’s a picture of a 10)______. And apparently someone bought one for $100,000!”
You’ve probably heard of 11)______ - but these are cryptocollectibles. They’re like digital beanie babies or 12)______ cards. It sounds 13)______, but Cryptokitties is testing a profound idea: Can a 14)______ good be…rare?
Every 15 minutes, the 15)______ Axiom Zen releases a new cryptokitty that only one 16)______ can buy. And they’ll do that until November 2018, when they’re capping these “17)______ Zero” kitties at 50,000. But there are already 18)______ cryptokitties than that, because unlike baseball cards, you can 19)______ them.
- The game is that there are 20)______ of different possible combinations of 21)______. And so you can decide which 22)______ of traits is 23)______ to you and you can go out and try to 24)______ a cat that has that combination and buy it. Or you can 25)______ and find a combination that no one’s 26)______ before. And through our breeding 27)______ you can come up with new combinations of traits or, if you’re lucky, even new traits 28)______.
That’s Layne Lafrance and Dieter Shirley. They both helped 29)______ Cryptokitties in November 2017. And they’ve convinced a 30)______ group of 31)______ to spend more than $23 million buying and breeding these 32)______ cats. In just a few months, a whole community of 33)______  _____ sites and 34)______ formed around cryptokitties.
-         You can do youngest first, 35)______ first. See, like $10 bucks. And as I mouse over, this is a plug-in I found.
-        We are trying to find new 36)______ to play with these Kitties 37)______ of the main game. So we’re starting with contests! Derpface is possibly one of my 38)______ kitties because he is just so unbelievably 39)______.


VI Watch the video and answer the questions.
1 What is a Cryptokitty? Are Cryptokitties popular today? Why or why not?
2 In what way are cryptokitties similar to cryptocurrencies?
3 What company created Cryptokitties and how long would their project last?
4 Why are there already more than 50,000 Cryptokitties in the world?
5 What can users do when they want to play Cryptokitties game?
6 What traits can users change or control in their Cryptokitties? Can users create their own new traits?
7 What kinds of services exist around the Cryptokitties?
8 Why are contents important for Cryptokitties community? What kind of contests can there be?
9 How much can people spend on a Cryptokitty?
10 What idea are Cryptokitties trying to test?

V OVER TO YOU. Look at the images in task 3 or search for Cryptokitties online. Think of the appearance and traits that you would like to see in your own Cryptokitty. Describe the looks of the kitty to other students (the colour, the shape of the eyes, etc.) You can create a (digital) drawing of your Cryptokitty and show it to other students. What is special about your Cryptokitty. Think of a short backstory (5-10 sentences) about the character and life of your Cryptokitty.


VI Study the active vocabulary and focus on Ukrainian equivalents of English words.
adorable чарівний
gene ген
define визначати
physical appearance зовнішність
feature особливість
template шаблон
attribute характерна риса
offspring потомство
algorithm алгоритм
reproduction розмноження
demand попит
scarcity дефіцит
brand new абсолютно новий
accessible доступний
infinitely нескінченно
entertainment розважальний
scarce рідкісний
decentralized децентралізований
transaction операція
fraud шахрайство
piracy піратство
ledger гросбух


VII Watch the video again and choose the correct option to complete the sentences.




          The traits/brakes/taints that made Derpface the ugliest Cryptokitty    - even though, I mean, I think he’s adoring/boring/adorable - are baked into his mode/code/road. See, this is what Derpface and Genesis both really look/book/cook like. The “genes” in their code definite/definitive/define their physical appearance/appeared/disappearance on 12 features, based on a temple/template/plate by a human designer/designed/sign. They call those creature/teacher/features…. Cattributes, Cattributes are the visual/visibly/invisible attributes of the cat. Like fuss/mass/us, these cats can also carry traits in their code that only show up in their offspring/spring/offset. But the general/apologetic/genetic algorithm that drives cryptokitty reproduction/reproduce/producer — that’s kept secretly/secret/secretive.
-        When the cats are breeding/feeding/bleeding together the secret sauce imbues/combinations/combines those elements to make with a certain amount of... well we can’t really tell you much about that. But! They are combined/outbound/mind.
 And people spend a lot of honey/money/ sunny on the chance to get their dream cat. Pride/price/prime depends on the generation number/numerous/mumble and on what traits are in high demand/in high demanding/in high damage. In other words, popular Cryptokitties earn high prices the way collectors/collectibles/collection always have: scarcity/sacristy/city. And what’s so interesting about this is that digital scarcity is blend in/brand new/brand mow.
-        Before the computers/computed/computing came along if you had a thing, only you could have that fling/bling/thing and no one else have that thing unless you gave it to the other person/personal/parson in which case you would no longer have it.
But that completely arranges/changes/change is when goods become digital and progressive/accessible/accessed online.
-        Every time you give somebody data on the internet/Ethernet/net it’s a copy. I think the sort of reckoning we had in the 90s and early 2000s was how do we live in a world where everything can be copy it/coping/copied infinitely and you know and what’s going to happen to the music industry? What’s going to happen to the news/few/mews and entertainer/entertainmententertained industries? And we’ve seen it all play out.
But Cryptokitties can be scarce because of the technical/technically/technology they’re built on. They’re using a blocking chains/ blockchain/ locked change. Specifically, the Ethereum blockchain, so you have to buy them with “ether”. But you might also be family/familiar/famously with the original, Bitcoin. A blockchain provides a central/digitalize/decentralized system for recording transactions, making fraud and piracy a lot harder.
-  And so the essence/absence/sense of blockchain is that we have -whether you want to say a look/book/hook or people refer to it as a badger/larder/ledger. And they would say, “Hey, you know you know Bob has this, Alice has that.” And then everybody gets a copy of that book. And if someone/sometimes/no one comes along and says, “No Alice doesn’t have that.” People can point to their own poppy/copy/copied of the book and they can say, “No, no, no you’re wrong/strong/long. I see right here in this in my copy that Alice has this.”
-  When a kitty is born and it’s beautiful/beauty/helpfully and I love it, there’s something very special about knowing that it belongs to me and no one else and no one can take it.


VIII Watch the video and answer the questions.
1 What controls the way Crypotkitties look?
2 How many features do Crypotkitties have and how are these features combined (randomly, by the user, by the designer, by the game)?
3 What are Crypotkitties’ attributes called?
4 How are features changes when kitties reproduce?
5 Why can Crypotkitties be expensive? What does their price depend on?
6 How was the world changed when the goods became accessible online?
7 What is blockchain?
8 How can blockchain prevent fraud and piracy?
9 How is blockchain connected to Crypotkitties?
10 What type of blockchain do Crypotkitties use?

IX OVER TO YOU. Find out more about blockchain, Ethereum blockchain, and the code used to give Crypotkitties new traits or change their traits. Share your findings with other students. How would you go about changing the code to influence the “genes” and create your perfect Crypotkitty? Will it be easy for the users to understand how to make such changes? How would you make the changing the Crypotkitties’ “genes” easier or more enjoyable?


X Study the active vocabulary and focus on Ukrainian equivalents of English words.

actual фактичний
physical object фізичний об’єкт
copyright авторське право
own володіти
trade міняти
collector колекціонер
artwork витвір мистецтва
cute милий
unfortunately на жаль
mature зрілий
robust надійний
complicated складний


  XI Watch the video and fill in the gaps in the text.




But the truth is, it’s not 1)________ yours. You own the 2)________ for that cat, but not the actual 3)________.
-        In the case of 4)________, they have sections in their terms of service that say that they 5)________ all of the images, all of the 6)________ elements and that they have the 7)________ to use them however they want. That you actually have no 8)________ to use them in any way.
That’s not so different from a 9)________ card.
-         If you have, say, a Topps baseball card and it has the player’s 10)________ on it – say Barry Bonds, and a 11)________ of Barry Bonds on it - you own the 12)________ object but you don’t own the copyright. Owning the physical 13)________ doesn’t give you the right to print up other 14)________ but it does give you the right to trade your card to someone else or to sell it to a 15)________.
But for Cryptokitties...
-    If they decide they want to, say, 16)________ the artwork or if they sell the 17)________ to someone who wants to pull the artwork offline and use it only in their new Cryptokitties movie series, they could do that. And you’d be left just with this string of 18)________ and numbers on the 19)________ with no art attached to it at all. So I think that’s a fundamental 20)________ between real-world collectibles where you have the object and they can’t take it 21)________ from you and a 22)________ collectible. We really really, really wanted to put the art in the blockchain, because our users, I think most of them conceptually 23)________ that what they own is sort of some numbers, in a blockchain. But what you think you 24)________, what you think of as your, 25)________ is that picture of the cute little guy with the funny eyes. And unfortunately, the decentralized systems are just not 26)________ enough to support art in a robust way.
Cryptokitties are 27)________ and complicated and they show that we still have a ways to go until we can really keep a 28)________ collectible like we can a baseball card.  

XII Watch the video and answer the questions.
1 Do people who buy Cryptokitties own actual images?
2 Do players have the right to use Cryptokitties the way they want? Why or why not?
3 What do owners of physical objects actually have: a collectible or a copyright? Are Cryptokitties similar or different from for example baseball cards when it comes to copyright?
4 Can collectors of physical objects like baseball cards trade their physical objects? Can owners of Cryptokitties do the same?
5 What will happen if the company that works with Cryptokitties today is sold or if there is an idea to create a movie about these characters?  
6 Which collectible can be taken away from the owner: a physical or a digital one?
7 What do owners of Cryptokitties rally own? Do they own images and the rights to use them?
8 Are their mature and robust mechanisms to support collectors of digital items today?


XIII OVER TO YOU. Suggest a way to protect the rights of the owners of Crypotkitties. What should be done to guarantee that the digital cat they bought would still belong to them in the form of an image (not as lines of code only)?

XIV Vocabulary focus. Study the words and  word combinations, check your understanding using flashcards, practise their translationspelling. Check your knowledge in the test. Play matching vocabulary game (match words to their translations to make cards disappear)  and save the planet from asteroids by typing in correct translation of the words.

  
XV OVER TO YOU. Work individually. Think of a digital collectible that can be an alternative to Cryptokitties and that people would like to buy. Prepare a short (5 minutes) presentation about your digital collectible: its name, what makes it special, what would people be able to do with it (trade, take part in contests, change appearance, breed, etc.).


Monday, 30 July 2018

History of Design: Postmodernism


History of Design: Postmodernism




I Study the active vocabulary and focus on Ukrainian equivalents of English words.

 

precisely точно

fail зазнати невдачі

bore нудьга

forge кувати

reference посилання

conclusion висновок

predetermined заздалегідь визначений

rock похитнути

anarchy анархія

repetition повторення

infinitely нескінченно

challenge кидати виклик

force змушувати

rally об’єднуватися

blandness млявість

riot бунт

whimsical ексцентричний

obsessive всепоглинаючий

recycle переробляти

plain очевидний

silliness дурість

mass media засоби масової інформації

take off брати початок

interconnected взаємопов’язаний

liberating що визволяє

unsettling що викликає неспокій

confuse бентежити

delight  викликати захоплення

bemuse приголомшувати

quirky примхливий

reckon  with рахуватися з

cattle prod стрекало для худоби

compel змушувати

 

  

II   Vocabulary focus. Study the words and  word combinations, check your understanding using flashcards, practise their translationspelling. Check your knowledge in the test. Play matching vocabulary game (match words to their translations to make cards disappear)  and save the planet from asteroids by typing in correct translation of the words.


III Watch the video. Choose the correct option to complete the sentences.



Postmodernism beginning/ran/began at precisely 3pm March 16th 1972. Modernism had failed/nailed/railed or at least that’s what the postmodernists believed.

Modernists had tend/spent/spending much of the 20th century trying to gorge/forced/forge a better world inspired/inspiration/pier by science and universal/universally/versatile truths. To them bless/rest/less was more. To postmodernists less was a bore/core/tore. They believed we needed as many references/refugees/inferred as possible to determined/terminate/determine our own individual subjective conclusions/conclude/concussions. Art is a good way to try and explain it. Remember  Picasso? He creator/create/created one of masterpieces based upon predetermined/undetermined/determination principles of art. His creations rocket/pocketed/rocked the art world. But postmodernists weren’t impressed/imposed/pressed. They believed in more than one methodical/methyl/method or style. Collate/large/collage, chance, anarchy/arched/rakes, repetition, these were infinitely more interesting/investing/investor. Postmodernists wanted to ledge/challenge/channel audiences and force them to ask questions/quest/pressed. Postmodern builder/leading/buildings rallied against the blandness that had gone before/prefer/infer. The Las Vegas strip is a great samples/sampled/example: a riot of styles, vultures/cultures/clutter and whining/whimsical/flimsy collage. Like any movement/movable/event postmodernism had its critics objecting to unnecessary ornament/ornamentation/ornamented, an obsessive tendency to recycle the past/last/fast to make something new and often just plain syllables/giddy/silliness. The rise of mass ready/media/medium really helped postmodernism rake off/bake off/take off. The world was interconnected/interrelated/interested like never before. For many postmodernism was liberal/related/liberating, giving creative expression a dynamic, often unsettling voice. Postmodernist cinema still fused/confuses/influences, surprises and delights us. Postmodernist performer/performance/reformed still amused/amusing/bemuse us.

And we just can’t seem to get enough of quirky/quickly/quacking postmodern art. Politically, philosophically/stoical/philanthropically, creatively - the postmodern movement has proven itself a forge/gorge/force to be reckoned with. Like a giant social cattle prod compounding/embellishing/compelling society to question why things are the way they are, and why they aren’t. Planning something postmodern?


IV Watch the video and answer the questions.

1 When did postmodernism begin? What period in design history did it follow?
2 What attitude did postmodernists have towards modernism? Did they see modernism as a successful trend? Why or why not?
3 What differences existed in design and art between modernism and postmodernism?
4 What were postmodernists trying to do?  What was the relation between postmodernism and society?
5 How did postmodernism treat ornamentation?
6 Why is postmodernism sometimes described as a riot of styles? What cities represent this view of postmodernism?
7 What was postmodernist cinema like?
8 What questions did postmodernism ask?

Saturday, 28 July 2018

History of Design: American Industrial Design


History of Design: American Industrial Design


I Study the active vocabulary and focus on Ukrainian equivalents of English words.

erase стерти
consumer demand споживчий попит
struggling що намагається з усіх сил
manufacturer виробник
innovative інноваційний
stamping штампування
mould форма для лиття
vinyl вініл
plywood фанера
streamlined обтічний
pioneer прокладати шлях
refer to відноситься до
utilitarian art утилітаризм
sleek гладкий
fair ярмарок
immensely дуже
exhibit експонат
futuristic футуристичний
look up поліпшуватися
kitchen appliance кухонний прилад
mass consumption масове споживання
advertiser рекламодавець
desirable бажаний
lifestyle спосіб життя
toothpaste packaging упаковка зубної пасти
washing powder пральний порошок
household object предмети побуту
shape  формувати
entire цілий
improve поліпшувати

  
II Vocabulary focus. Study the words and  word combinations, check your understanding using flashcards, practise their translationspelling. Check your knowledge in the test. Play matching vocabulary game (match words to their translations to make cards disappear)  and save the planet from asteroids by typing in correct translation of the words.


III Watch the video and fill in the gaps with the words from the list. There are some words you don’t need to use.



Impression; popular; demand; Depression; advertisers; product; wooden; veneer; objects; influential; prefer; industrial; mission; cars; waste; manufacturers; futuristic; realized; sleek; people; pioneered; aluminium; household; tomorrow; wanted;  consumption;  refer to;  shapes; industrial design;  spending;  ambitions; lifestyles; packaging;  designers; tastes; style; globe; know;  materials;  production;  improved;  stamping; coffee;  intellectually;  powder;  vinyl; society; lights

  
In 1920s America the Great 1)______ effectively erased consumer 2)______. Struggling 3)______ needed new ways to get 4)______ buying again. Innovative 5)______ processes like 6)______ and use of moulds allowed them to use new 7)______ for their designs. Products using 8)______, chrome, 9)______, and plywood began appearing.
American 10)______ designers began introducing streamlined efficient 11)______ that shouted progress. Bel Geddes 12)______ what we now 13)______   ______as utilitarian art. Things had little reason to look 14)______ now all of a sudden did. At the 1939 World’s Fair featuring Bel Geddes’ immensely 15)______ Futurama exhibit a new era of American 16)______   _____  proudly claimed to be building the world of 17)______. Americans found great positivity in these 18)______ forms. Things were looking up. American industrial designers 19)______ that by making 20)______ look great people simply 21)______ them more. From 22)______ to kitchen appliances the most 23)______ society on earth was 24)______ money again. Mass 25)______ had arrived. 26)______ finally had lots to talk about. Personal 27)______ could be expressed through the things you bought, 28)______ became equally as important as function. Chair 29)______ liked Eames and Saarinen didn’t just design seating, they created desirable 30)______. People behind the 31)______ suddenly were stars; everyone wanted to 32)______ who they were. Raymond Loewey was one of the shining 33)______ of American industrial design. His face ended up on every 34)______ table in the nation. Toothpaste 35)______ promised whiter teeth, washing 36)______ packaging promised whiter whites. Who knew such simple 37)______ objects would shape the tastes and 38)______ of an entire 39)______?
American industrial design 40)______ America functionally, culturally, and 41)______ and exported it around the 42)______. Does American industrial design do it for you?


IV Watch the video and answer the questions.
1 When did American industrial design emerge? What historical events preceded it?
2 What problems for manufacturers did Great Depression create?
3 What new production processes and materials did manufacturers begin to use?
4 Who pioneered utilitarian art? What was the characteristic feature of utilitarian art?
5 Why were sleek forms important in industrial design?
6 How did manufacturers manage to improve mass consumption? What was the connection between product design and lifestyle?
7 How did advertisers work at the time?
8 What stars of advertisements were important at the time?
9 What products evolved under the influence of American industrial design (e.g. cars etc.)?
10 How did American industrial design influence American society and the world?