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Thursday 1 January 2015

iPad trailer




1 Watch the video and put the words into the gaps in the text.

       We believe technology is at its very best when it’s 1____, when you’re 2_____ only of what you’re doing not the 3_____ you’re doing  that can become anything you want it to be. And that’s why so many people in so many different 4____ are using it for so many different things. It’s a more personal experience with technology than people have ever had. And now with the new iPad we are 5_____ that experience by dramatically improving the fundamental elements that define it. We gave it a 6____ new A5X chip for stunning graphics, a 5-megapixel iSight camera with our 7____ optics, the speed of 4G LTE. We created amazing new software that redefines what you can do with music, movies, and photos. And all of this is brought to life on the Retina Display, the highest 8____ display ever on a mobile device.
The display is what the iPad is all about, so when you enhance the 9____, you enhance everything. In the Retina Display on third-generation iPad is just spectacular. It’s got a resolution of 2048 by 1536 that’s 3.1 million 10____, four times more than the previous iPad and over a million more than what’s called high 11_____ on other devices. And we’ve packed all these pixels into a display that’s just 9.7 inches. But engineering it was not as simple as just jamming in more pixels. A pixel is made up of red, green, and blue subpixels with the signal telling each one when and how much to light up. That’s how all colors are created.  But when you squeeze four times the pixels into the same space signals can get crossed, colors become 12_____ and images get fuzzy.  To solve this we had to elevate the pixels onto a different plane and separate them from the 13____. It’s a major 14_____ and it’s the key to making the pixels so small and so close together that a human eye can’t even distinguish them.  So type looks razor-sharp and you’ll see details and photos that you never knew where there.
A wider color 15____ brings out even more detail and gives you colors that are incredibly rich, deep, and 16_____. This isn’t just the most advanced display you’ve ever held in your hand, it’s the most advanced display you’ve ever seen.  The iPad is known for its fluid 17____ performance, but because the Retina Display has four times the pixels to drive you need a lot more power. So when we designed the new A5X chip we gave it a quad-core graphics.  It makes everything you do feel really fast and smooth.  And it’s so efficient the new iPad still gets the same great 10 hour battery life.  To go with the beautiful display we added a new iSight camera.  It takes five megapixel photos using the same advanced optics we developed for the iPhone 4S and it shoots gorgeous 1080p HD 18____, up to 30 frames per second. But one of the biggest breakthroughs in the new iPad  is its next-generation wireless technology.  It works with more 19____ than any mobile device ever, so it connects to more of the world’s fastest data networks all the way up to 4G LTE.  With all the amazing technology built into the new iPad we had an opportunity to create software that is truly 20_____. And that meant completing the iLife family of apps.  There’s a new version of garage band that lets you wirelessly connect up to 4 iOs devices so you and your friends can jam and record together. To complement the iSight camera and the new iPad we made iMovie even better.  Now you can 21____ 1080 p HD video and turn it into a Hollywood-style movie 22___ in minutes.  All on a single device you can take with you everywhere.  And now we’re bringing iPhoto to the iPad.  It’s unbelievably powerful and so simple to use.  The smart browsing feature lets you go through lots of shots really quickly.  You just double tap on a photo and it finds others that look just like it so you can pick your favorite.  With multi-touch gestures you can make your blue sky bluer, you can apply dozens of 23____ quality effects with just a few taps. And with photo journals you can share your photos in ways you never could before. These new iLife apps open up all kinds of possibilities for the iPad.  
The iPad introduced the world to an entirely new way to experience 24___.  And now with the new iPad we take an experience that millions people love and made it 25____ better. It’s the ultimate iPad the iPad and we think it’s going to 26____ how you see and do just about everything.

places
device
invisible
powerful
elevating
conscious
state-of-the-art
resolution



signals
definition
pixels
distorted
breakthrough
display











gamut
video

groundbreaking
shoot
vivid
professional
bands
trailer
graphics










change
profoundly
technology

2 Vocabulary focus. Study the words and  word combinations, practise their translation, spelling. Check your knowledge in the test. Play vocabulary game and set your own vocabulary game record.

 

3 Mark the following statements as True or False.

1.     Technology should be invisible so that people concentrate only on their task.
2.     Personal experience offered by iPad is not new.
3.     IPad uses A5X chip for stunning sound.
4.     Retina Display is a revolutionary display for mobile devices.
5.     The most important thing in iPad is its display.
6.     Engineering new iPad display included reducing the number of pixels.
7.     A pixel is made up of green, yellow, and red subpixels.
8.     Human eye cannot distinguish pixels in new iPad.


4 Answer the Questions.
1.     What is the major breakthrough with the iPad?
2.     How are colors on the display created?
3.     Why was it necessary to design a new chip for iPad?
4.     How long can new iPad battery last?
5.     What is smart browsing feature? What can it be used for?
6.     What types of video can be shot with new iPad?
7.     What bands does iPad support?
8.     How can iPad be used together with iOS devices?



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