Watch the video and put the words into the gaps in the text
Hello. My name is Kari Kauffman, I am the Director of Tourism at
Experience Columbus. Today I’d like to provide you with a brief overview
about culinary tourism. Much of the information contained in this
presentation was provided by the International Culinary Tourism (1)________
or what has recently formed a chapter or more accurately a workgroup. During
the next five minutes we will answer the following questions: 1) What is
culinary tourism?
2) Why is culinary tourism (2)_____? 3) Who are culinary tourists? 4) How do I get
started developing culinary tourism for my (3)_______or business?
Let’s begin by defining culinary tourism. In its broadest sense it is
defined as ‘the pursuit of (4)______ and memorable eating and drinking
experiences’. The phrase “unique and (5)_______” is key to understanding
culinary tourism. It’s not only about the (6)________ that have earned five
stars or high-end wineries. In fact it includes the local pastry shop and the
interesting bar that serves locally (7)________beer. Culinary tourism in not
pretentious or (8)______. And you don’t have to spend a lot of money to have
a great dining experience. Culinary tourism does focus on a search for and
enjoyment of prepared foods, more so
than (9)_____ ingredients. There lies the distinction between culinary
tourism and (10)______. Culinary tourism is not agritourism. However, in a
state like Ohio,
where agriculture is our primary (11)_______, we are in the envied position
to link the two together. Culinary tourism in fact is a subset of cultural
tourism as cuisine is an expression of the (12)_______ culture and
agriculture is certainly an expression of Ohio’s local culture. It’ll be a miss if I
didn’t share with you where the term ‘culinary tourism’ originated,
particularly because share is an Ohio
one. It was first (13)_______in 1998 by Lucy Long, a professor of Bowling Green State
University, to express
the idea of experiencing other (14)________ through food.
|
community
|
||
important
|
|||
Association
|
|||
brewed
|
|||
unique
|
|||
raw
|
|||
exclusive
|
|||
coined
|
|||
memorable
|
|||
local
|
|||
restaurants
|
|||
cultures
|
|||
agritourism
|
|||
industry
|
|||
Why is culinary tourism important? According to the International
Culinary Tourism Association 27 million (15)______ travelers have participated
in culinary-related travel in the last 3 years in the U.S. They spend approximately $
51 billion annually on travel-related expenses, including $ 12 billion on
(16)______ activities. How about in Ohio?
Well, in 2008 in
Ohio $ 6.9
billion were spent on food and (17)____ according to Longwoods International.
This represents 25% of total visitors’ spending of $ 25.6 billion here in the
state of Ohio.
If the previous statistics didn’t convince you, here are several other
compelling reasons why culinary tourism is important. Almost 100% of visitors
(18)_____ when traveling. Each dining experience is an opportunity to learn
more about the local food and people of the (19)____. Dining is consistently
one of the (20)______ three favorite activities of visitors. And no
explanation’s needed there. Local cuisine is an important (21)_____ when
choosing a destination to visit. Enjoying food and drink touches all five
human senses. Think about it: sight, sound, (22)______, taste, touch. Which
leads to the last reason: cuisine is
very “experiential”. It satisfies consumers’ demands for hands-on and
interactive (23)______. And for Ohio
tourism industry culinary tourism is a new way for us to position our
destination and create a competitive advantage. Food is an (24)_____, just
like a museum, and it has the power to attract visitors to a destination.
Who are culinary tourists? Thy are not
any particular age, sex, or (25)_____. And there is high correlation between
(26)_____ who are interested in food and wine and those that are interested
in (27)_____, shows, (28)____, music festivals, and outdoor recreation. A
culinary tourist can be a visitor who has traveled specifically to (29)_______
in your establishment, but there can also be a business traveler who decides
to try the local (30)_____of your community. Culinary tourists look for
unique and (31)______ dining experiences and are highly (32) _____ to do so particularly in light of today’s
global food trends, which include the desire to be (33)_____and sustainable.
|
beverage
|
||
dine out
|
|||
destination
|
|||
leisure
|
|||
smell
|
|||
culinary
|
|||
experiences
|
|||
consideration
|
|||
attraction
|
|||
top
|
|||
shopping
|
|||
motivated
|
|||
ethnicity
|
|||
visitors
|
|||
dine
|
|||
healthy
|
|||
flavor
|
|||
museums
|
|||
memorable
|
|||
These travelers will take the time to (34)_____and
plan their trips using both print and online materials. They look for online
culinary (35)_____to hear about places that other culinary tourists like
themselves have visited.
Getting stared today is a whole lot easier than it was just five years ago. There are many (36)_______ available
to you. The first place I would start would be with the International
Culinary Tourism Association, next the Ohio Tourism Toolbox which launched in
2009. It contains research on culinary tourism, best practices from one of
your peers in Ohio
tourism industry, it links to other resources across the country: food (37)____
and articles on culinary tourism. I would strongly encourage you (38)_____ it
out at ohiotourism.osu.edu. Next, you need to conduct a culinary inventory of
your (39)______ or your business to get your arms around the (40)_____ that
you have to offer to culinary tourists. Think of culinary experiences that
fall into all of these categories (41)______ or breweries, retail, (42)_____classes,
lodging, events, manufacturers, restaurants, attractions, and of course
agritourism-related. After you’ve built your alliances and conducted the (43)______,
you have the knowledge you need to establish unique and memorable (44)______ culinary
experience at your destination or place of business. Now all is left to do is
to promote, promote, promote. I would encourage you to contact your local
Convention & Visitors Bureau, contact the International (45)______ Tourism
Association and also take a look at the Ohio Tourism Toolbox to gain
additional information. More information will be found on Ohio Tourism
Toolbox soon to share with you the information on Ohio culinary chapter or workgroup. That concludes
this presentation on culinary tourism. I hope you’ve heard a few bits of
information that would help you start developing or (46)______ culinary
tourism to your destination or business.
|
forums
|
||
research
|
|||
blogs
|
|||
resources
|
|||
cooking
|
|||
destination
|
|||
to check
|
|||
inventory
|
|||
authentic
|
|||
Culinary
|
|||
product
|
|||
wineries
|
|||
promoting
|
|||
1
Translate words and word
combinations from English into Ukrainian and use them in your own sentences
Pursuit; unique; winery; subset;
agritourism; to experience; community; to brew; annually; competitive
advantage; outdoor recreation; sustainable; beverage; to dine out; destination;
leisure; attraction; ethnicity; flavor; memorable; to research; peer; retail;
lodging; manufacturer; to promote.
2 Comprehension questions
1. Where and when was the term ‘culinary tourism’ coined?
2. What is important for culinary tourism?
3. Is culinary tourism expensive?
4. Is there any difference between
culinary tourists and other types of tourists?
5. Is dining out important only for culinary tourists? Do tourists think
about local cuisine while choosing a destination?
6. What demands does culinary tourism satisfy?
7. What type of tourism does culinary tourism belong to? What is the
difference between culinary tourism and agritourism?
8. How do culinary tourists prepare for the journey? Are they interested if
anything else but food?
9. What kind of place other than restaurant can be a destination for
culinary tourists?
10. What steps should a person take to
develop culinary tourism in a local community?
3 Say if the following
statements are true according to the text.
