1 Watch the video and put the words into the gaps in the text.
- I’m Katie Rosin of Kampfire PR and I do PR, marketing
and (1)___ building plus (2)____ for the Indie theater community
Off-Off-Broadway and I..
- That’s known as
‘(3)___’, what does it mean?
- What I do, so I
do sort of three different things: I do publicity which is the free (4)____
of information. So that’s, you know, making sure that you have listings,
possible (5)____ articles, (6)___, getting your photos out to people,
creating a press kit, something like that.
I do all that but additionally
I do marketing so I can work with clients on their posters, postcards,
e- blasts, anything that costs (7)___ and is sort of in the marketing realm,
so anything you have to pay for. And then there’s audience building, which I
think social networking falls under, which is reaching out to organizations
that you think might be interested in this particular production and trying
to get them to buy (8)____.
- Now that’s
reaching out through a Facebook community …
- I do it in all
different ways.
- So it’s not
necessarily social networking as in computers social networking, it’s...
- Well, I think
social networking falls under (9)___ building so I put social networking as
sort of categorized as audience building. In audience building I can call the
person, I could email them, I can send them a Facebook message, I could, so
it’s all, you know, all the above. Publicity, as it’s defined, is the free
dissemination of information to the (10)____. So often it’s confused in the
fact that it’s could be publicity blitz, reaching out to industry or anything
of the like, but it’s really raising
(11)____ of your show to the media, so that is to journalists, critics, listings, feature editors and that sort. And it’s free. I break
publicity into four categories: it’s your, I said, your master (12)___ which
is sort of the ‘who, what, wheres, whens’, I do listings which can be free
manual uploads but also its that Time Out New York Theater section are those
were theater section are the New York Times website, those are listings. Then
there are critic call (13)____ which everyone’s always interested in and
that, you know, the critics have evaluated your show whether it’s online or in print. And then
there are also feature articles. Usually feature articles run in advance in the
profile of the people involved in the show or if the show’s on an interesting
topic, it’s before the show opens. Let’s hope.
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publicity
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feature
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audience
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money
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reviews
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social networking
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dissemination
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tickets
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awareness
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reviews
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audience
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press release
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media
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2 Vocabulary focus. Sudy the words and word combinations, practise
their translation, spelling. Check your knowledge
in the test. Play vocabulary game and set your own vocabulary game record.
3 Mark the following statements as True or False.
1.
Publicity is the same as marketing and audience
building.
2.
Free dissemination of information can include feature
articles, listings, and reviews.
3.
Marketing has to deal with everything that costs
money.
4.
Social networking falls under the category of
marketing.
5.
In audience building a publicist can call the person,
could email them.
6.
Usually feature articles run after the show starts.
4 Answer the Questions.
1.
How does the speaker define publicity?
2.
What components or activities can publicity include?
3.
What does work with marketing include?
4.
What does audience building include? What can
publicists do in order to build audience?
5.
Why are feature articles and reviews important? Does
it matter if the article or review in online or in print?
