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Sunday, 29 December 2019

Designer Talk. Talking to clients


DESIGNER TALK

WHEN A CLIENT WANTS MORE

(BUT DOESN’T WANT TO PAY)

I. Lead-in.

A) What type of extra work can clients ask designers to do for free (without client paying for this task)?
B) What can designers do when a client asks for more things or gives extra work, but doesn’t want to pay?

C) When did you last have a client who didn’t want to pay for extra work or changes? How did you work with that client?

II Vocabulary focus. Match the words to their definitions. Use four words in your sentences.
       

     1.     
still
    A.    
ready to give more money, than is necessary
     2.     
to process
     B. 
group of services offered together
     3.     
assumption 
    C. 
to ask an amount of money for a service
     4.     
to charge
    D.    
to achieve or produce something that has been promised
     5.     
to hire
     E.  
a fact believed to be true
    6.     
unreasonable
     F.  
to speak (angrily) with other people to change their opinion
    7.     
coverage
    G.    
not fair or acceptable
    8.     
to argue
    H.    
an ordinary static photograph
    9.     
package      
     I.    
to grasp or take something eagerly
    10. 
generous
     J.   
to think about a situation
    11. 
to appreciate
     K.    
to recognize how good something is
    12. 
to accommodate
     L.  
reporting of event
    13. 
fair
    M.   
right or reasonable
    14. 
 to snap
    N.    
 to fit in with someone's wishes or needs
    15. 
to deliver
    O.    
to employ someone to do a job
     
       

 III Vocabulary focus. Phrases and word combinations. Match the word combinations to their definitions. Use four word combinations words in your sentences.

to mess around; to figure out; to make a concession; to do someone’s best; to stick with it; to draw closer; a couple of; nominal fee; I see; to do someone a solid; in the middle; to get in a jam; rush fee

A.   to understand or solve something
B.   two things of the same sort
C.   I understand it
D.   minimal amount of money paid for work
E.    in the position between the highest and the lowest
F.    to get into a difficult situation
G.   to spend time doing unimportant things
H.   to approach, to become nearer
I.      larger amount of money a client pays for a job because the task is urgent
J.     to try as hard as you can to do something
K.   make a reduction in the usual price of something
L.    to continue doing something although it is difficult
M.  do someone a favour (informal phrase)

IV Watch the video and answer the questions.



1.    What do the freelance designer and his client talk about?
2.    What did the client hire designer to do? What does the client want the designer to do now?
3.    Does the designer agree to do what the client asks? Why or why not?
4.    What solution to the problem does the designer suggest? Does the client accept it?
5.    How does the conversation end? Will the designer and the client work together on this project? Will the designer do the additional job or task the client wants him to do?


V Watch the video and fill in the gaps in the dialogue with the words  and phrases from the list. 




A.    Let's just stick with it
B.    agreed on the price
C.    need a minute
D.    I'm gonna deliver
E.     sounds fair
F.     pay you an extra
G.    to mess around
H.    figure it out
I.       I don't want to argue
J.      appreciate
K.    charge a totally separate fee
L.     Why is it so expensive?
M.   I want to do this project
N.    what I charge
O.    doesn't work for you
P.     I'm excited to work with you
Q.    Does that work for you?
R.    a little unreasonable
S.     the package price
T.     a problem

  
Client: So I know we 1)_______ of $ 800, but if you could just throw in a couple of stills… I need a couple of stills. So is that gonna be 2)_______?

Freelancer: Wow, I 3)_______ to process this because I came into this conversation with a totally different assumption that we're moving forward. And you're asking me for more things.  I just need a minute to, kind of, 4)_______. So, in order for me to do that, I have to charge you some nominal fee. Ok. Normally, when people hire me to do photographs, I 5)_______. I do want to work with you. I think we originally agreed to $800. So why don't we, say let's say, 1200. 6)_______  An additional $ 400.

Client: Oooh, that’s a lot more for a couple of photos...

Freelancer: Yeah, I know. I agree…

Client: Wow, that seems 7)_______, I have to say. Where are you coming up with that number?  I just need a couple of stills. 8)_______
Freelancer: It's just 9)_______.

Client:  I see.

Freelancer: I mean, if you were to hire me to do event coverage and just do photos, I would probably charge you $800 just to do that. Look, 10)_______ with you. You have a lot of choices to make. You can choose to work with whoever you want. I make videos. I also do still photos as part of what I do.  So 11)_______ is usually a lot higher. It's usually $1,400, but I'm thinking 12)_______ with you. I'll do it for $ 1,200.

Client: $1,200 just seems like a lot. But look. If that means so much for you, I’m gonna 13)_______ $100 for the stills. Which I think is more than generous. What do you think?

Freelancer: So you're gonna pay me $ 900  total.

Client: Yeah.

Freelancer: Yeah. That doesn't sound quite like in the middle, does it? I'll tell you what:  if we can do it for a thousand, let's do it. I 14)_______ you accommodating me. If it doesn't work for you, why don't you think about it? But I know that time is drawing closer. I know the event’s in two days, and I don't want 15)_______. If you need to find another person, I totally respect that. You probably need to do that right now because otherwise you're
gonna get in a jam and you're gonna pay rush fees. I'm trying to do my best to make a concession. If that 16)_______, I totally get it.

Client: You know, maybe I can find someone else to do the stills. 17)_______
Freelancer: OK.  I like that. That 18)_______ to me.

Client: I guess, if that's what we have to do… I'm a little disappointed that you couldn't just snap these stills for me, do me a solid, because I'm gonna… I would love to give you more work in the future. I’ve got all these other projects, but I don't know. We'll see ..

Freelancer: Yeah. I'm gonna make you the best video that you we agreed to and
19)_______. And hopefully you'll like it.

Client: Absolutely. 20)_______.

Freelancer: Cool, I appreciate it, man. Thanks!  


VI Useful language. Write these headings in the correct places (1-5).

A.    Responding to suggestions. Agreeing.
B.    Acknowledging what someone else says.
C.   Making a suggestion.
D.   Buying time.
E.    Responding to suggestions. Disagreeing.

1)______________________________________

(Wow,) I need a minute to process this ...  
I (just) need a minute to  figure it out…
(Hmm,) let me see/ think about it…
(In fact,) I’ve never really thought about it/considered it/been asked about it before…
That requires a moment’s thought…
My mind has gone blank. Can you give me a second?
(I mean,) to be honest/frank with you…
(I mean,) to tell you the truth…
(Actually,) that’s a tricky one…
(Well,) all I can say is that…
(Well,) all I know is that…
(Come to think of it,) that’s a difficult question…
(I suppose) it depends on what you mean…

2)______________________________________


If you could just throw in a couple of stills… So is that gonna be a problem?
So why don't we, say let's say, ….. Does that work for you?
You have a lot of choices to make. You can choose to work with whoever you want.
What do you think?
I'll tell you what:  if we can do it for a thousand, let's do it.
If it doesn't work for you, why don't you think about it?
You know, maybe I can find someone else to do the stills.
Could you…?
Why don’t you…?
It might be better to…?
How about  (..ing)?
I think you should…
What about (..ing)?
You might want to…
Have you tried (..ing)?

3)______________________________________

If that means so much for you, I’m gonna (pay you an extra $100 for the stills)
Let's just stick with it.
OK.  I like that. That sounds fair to me.
Absolutely.
 Yes, that’s right.
Exactly.
Excellent idea.
Fine.
Exactly.
I agree.
That’s fine with me.
Excellent idea.
Great.
OK. Let’s do that.
Sounds good to me.

4)______________________________________

Wow, that seems a little unreasonable, I have to say.
That doesn't sound (quite like in the middle, does it)?
I don't want to mess around. If you need to find another person, I totally
respect that.
If that doesn't work for you, I totally get it.
 I'm not sure I agree.
Yes, but what about (the cost)?
Sure, but..
It’s a good idea, but…
I’m not sure that’s a good idea.

5)______________________________________

Yeah, I know. I agree.
I see.
I appreciate you accommodating me.
Yes, good point.
I take your point.
I see.
Yes, fair enough.
I hear what you’re saying.
I take your point.

VII Language in use. Work in pairs. Rewrite the dialogue between the designer and the client changing the phrases in bold. Use phrases with the same function from task VI (useful language). Read or act out dialogues in pairs.

Client: So I know we agreed on the price of 800, but if you could just throw in a couple of stills… I need a couple of stills. So is that gonna be a problem?

Freelancer: Wow, I need a minute to process this because I came into this conversation with a totally different assumption that we're moving forward. And you're asking me for more things.  I just need a minute to, kind of, figure it out. So, in order for me to do that, I have to charge you some nominal fee. Ok. Normally, when people hire me to do photographs, I charge a totally separate fee. I do want to work with you. I think we originally agreed to $800. So why don't we, say let's say, 1200. Does that work for you? And additional 400

Client: Oooh, that’s a lot more for a couple of photos...

Freelancer: Yeah, I know. I agree..

Client: Wow, that seems a little unreasonable, I have to say. Where are you coming up with that number?  I just need a couple of stills. Why is it so expensive?

Freelancer: It's just what I charge.

Client:  I see.

Freelancer: I mean, if you were to hire me to do event coverage and just do photos, I would probably charge you $800 just to do that. Look, I don't want to argue with you. You have a lot of choices to make. You can choose to work with whoever you want. I make videos. I also do still photos as part of what I do.  So the package price is usually a lot higher. It's usually $1,400, but I'm thinking I want to do this project with you. I'll do it for 1200.

Client: 1,200 just seems like a lot. But look. If that means so much for you, I’m gonna pay you an extra $100 for the stills. Which  I think  is more than generous. What do you think?

Freelancer: So you're gonna pay me 900 $ total.

Client: Yeah.

Freelancer: Yeah. That doesn't sound quite like in the middle, does it?  I'll tell you what:  if we can do it for a thousand, let's do it. I appreciate you accommodating me. If it doesn't work for you, why don't you think about it? But I know that time is drawing closer. I know the event’s in two days and I don't want to mess around. If you need to find another person, I totally respect that. You probably need to do that right now because otherwise you're gonna get in a jam and you're gonna pay rush fees. I'm trying to do my best to make a concession. If that doesn't work for you, I totally get it.

Client: You know, maybe I can find someone else to do the stills. Let's just stick with it.

Freelancer: OK.  I like that. That sounds fair to me.

Client: I guess, if that's what we have to do… I'm a little disappointed that you couldn't just snap these stills for me, do me a solid, because I'm gonna… I would love to give you more work in the future. I’ve got all these other projects, but I don't know. We'll see ..

Freelancer: Yeah. I'm gonna make you the best video that you we agreed to and
I'm gonna deliver. And hopefully you'll like it.

Client: Absolutely. I'm excited to work with you.

Freelancer: Cool. I appreciate it, (man). Thanks 


VIII. OVER TO YOU.
A) Watch the video again and note down the tips for designers that are written on the  screen. How do you understand those tips? How does the speaker illustrate those ideas, what phrases does he use to express those ideas? Do you find the tips useful?

B) Work in groups of two. Use the phrases from task VI (useful language) to write a similar conversation between a client and a designer.

Friday, 27 December 2019

Graphic Design History. La Belle Époque

Graphic Design History

 La Belle Époque

I Lead in.
a) Take 1 minute to write your associations with the phrase La Belle Époque (French phrase that means ‘the beautiful era’). Compare your list with the words noted by other students.
b) Try to image life during the period called La Belle Époque: how did people spend their time? What did they do in their free time? What trends in art and design were popular?
c) Look at the images below. What kind of artwork are they (if any): paintings, sculptures, etc.? What do you see in these images? What elements of art and design (lines, shapes, colour etc.) seem unusual for you? What time period do the images belong to in your opinion?






II Pronunciation focus. Look at the phonetic symbols [s], [ʃ], [ʒ], [z]. How do you pronounce them? Put the words in the list in the correct column based on the way you pronounce the underlined letters. Listen or watch and check.

Paris; century, optimism, peace, leisure, expansion, revolution, advertising, luxury, limitations

[s]
[ʃ]
[ʒ]
[z]
ice
delicious
vision
noise












III Match the words to their definitions. Use three words in your sentences.

ordinary; leisure; advertising; prosperity; advances; luxury goods; expansion; limitation

1.    the state of being successful and having a lot of money
2.    the time when you are not working 
3.    the increase of something in size or number
4.    not different or special 
5.    the business of trying to influence  people to buy products or services
6.    expensive things
7.    a restriction
8.    improvements or progress

IV Complete the text below with the words in italics from task III. Watch the video and check.


Paris in the late 19th century was full of optimism and excitement. Peace and 1)_____ gave people more 2)_____ time and allowed for the 3)_____ of all the Arts. The Industrial Revolution produced thousands of 4)_____ products that needed advertising. This and the new prosperity created new 5)_____   _____ and multiple forms of entertainment to enjoy, and these also required a new form of 6)_____. We call this period la Belle Époque or the Golden Age. The 7)_____ of printing technologies created the look of the wood type poster. By the 1860s new 8)_____ in printing provided the opportunity to use colour and imagery with higher quality.

V Pronunciation focus. Look at the phonetic symbols [ʃ], [ʒ], [dʒ]. How do you pronounce them? Put the words in the list in the correct column based on the way you pronounce the underlined letters. Listen or watch and check.

 solutions; illustrations; images, exaggerated, energetic, pleasure, illusion, artificial, stage, depictions, machines

[ʃ]
[ʒ]
[dʒ]
delicious
vision
age









VI Match the words to their definitions. Use three words in your sentences.

 holy; convey; solution; exaggerated; artificial; depiction; excitement; x-axis;

1.    the answer to a problem
2.    to express
3.    seeming larger than it really is
4.    strong feeling of happiness
5.    horizontal axis of a system of coordinates
6.    made by people, not natural
7.    way of showing something
8.    related to religion

VII Watch the video and choose the correct option to complete the sentences.

Jules Chéret expanded on the typographic wood type painters/posters/posted and is considered a father of the modern/modem/modernity poster. He moved away from type-only solutions and introduced stations/illustrations/illustrated and a more painterly approach. The imagine/imagined/images convey a sense of frivolity and funny/fun/fan. He used exaggerated lighting and energy/energetically/energetic movement to communicate excitement and pleasure. Many of the posters use a strong x-axis to maintain harmony/harmonious/harmonica. The colours are careless/careful/carefully chosen to give the elusive/allusion/illusion of artificial or stage lighting. For example a Sarah Bernhardt poster uses hue/few/blue on her face to simulate a stage-lit shadow. And Chéret integrated the photographer/phonography/typography into the image with hand drawn and painted platter/later/letter forms. Chéret presented men/women/womanize in a new and modern way. Previous depictions in posters and art were of prostitutes or holy figures/figurative/figure out. His women were called Cherettes and showed the few/now/new attitudes. Women in Paris in the 1890s had a less restricted role/sole/dole. Chéret showed this with lower cut dresses, making/smoker/smoking, energetic dancing, and even operating new machines like an electric lamp.

 VIII Match the words to their definitions. Use three words in your sentences.
 negative space; blank; loose; tight; flat; implied form; fluid; solid shape; refined; expanse

1.    having a smooth level surface
2.    improved
3.    not fixed in place
4.    large open area
5.    the space around and between the subjects of an image
6.    form which is an illusion
7.    empty or clear
8.    a three-dimensional figure that has width, depth and height
9.    fixed and hard to move
10.able to flow easily


IX Watch the video above and fill in the gaps with the adjectives from the list. You need to use all the words.



refined; high; flat; large; simpler; flatter; implied; solid; tighter; dynamic; negative; fluid; large; same; looser

In the 1)______ time period the 2)______ forms and simplicity of Japanese woodblock prints influenced Henri de Toulouse-Lautrec. He took Chéret’s approach of an image-based poster but moved toward a 3)______ and 4)______ form. His posters also use theatrical lighting and 5)______ movement to create excitement for the entertainment events he promoted. Lautrec’s posters integrated the typography as well, but the style was less 6)______ than Chéret’s following a 7)______ approach. Lautrec also used 8)______ expanses of 9)______ space and 10)______ form as Japanese woodblock prints did. He doesn’t paint the detail of May Milton’s dress, we are only shown a 11)______ area of white. The viewer is forced to fill in the blanks to complete the elements in his or her head. Other artists such as Théophile Alexandre Steinlen shared Lautrec’s passion for Japanese woodblock art and Impressionism. His poster Le Chat Noir mixes the 12)______ shapes and 13)______ contrast of Lautrec’s work with a 14)______ and less 15)______ form.

X Put the sentences into logical order. Watch the video and check.
A.   Otherwise it’s just a sign.
B.   The idea of an energetic image-driven design replaced the informational and static posters from before.
C.   Over a hundred years later we assume a poster will be dynamic and exciting.
D.   The excitement and energy of this period in Paris allowed for the explosion of creativity and innovation.
E.    The posters reflect the vitality of the era and the place.



XI Watch all parts of the video and answer the questions.
1. What time period is called la Belle Époque or the Golden Age?
2. What changes in people’s lives did this period of time reflect? What were people’s feelings and emotions like at that time?
3. Why was  a new form of advertising important for the period?  
4. How did  Jules Chéret change posters? What images, composition principles and design elements did he use?
5. How was Chéret’s representation of women different from the earlier stages in design history? What women did he show on his posters?
 6. What techniques influenced Henri de Toulouse-Lautrec?
7. What are the characteristics of  Lautrec’s posters?
8. Did Lautrec include very detailed images into his posters? Why or why not?
 9. What art and design elements (lines, shapes, colour etc.) did Alexandre Steinlen use in his posters?
10. What did energetic image-driven design of la Belle Époque replace? Why cannot posters be static?  

XII OVER TO YOU. Find an ad or a poster from the time period described in the video (it should be in English or French). Get ready to describe what the ad or poster shows and what new elements and techniques of la Belle Époque it uses. Show your ad to other students and discuss what you see and what images mean.