How Americans Got Such Pretty Teeth

How Americans Got Such Pretty Teeth

I Study the active vocabulary and focus on Ukrainian equivalents of English words.

Lady Liberty статуя Свободи

Stars and Stripes флаг США

pearly white перлинно-білий

inspire надихати

dig deep into pocket розщедрюватися

dentist’s drill бормашина

straightening вирівнювання

reshaping зміна форми

whitening відбілювання

available доступний

off the shelf у продажу

boom стрімко зростати

bare відкривати

dramatic effect вражаючий ефект

impact вплив

sense усвідомлювати

opportunity можливість

cruel жорстокий

relentless невблаганний

exposure виставляння

flaw дефект

cast a shadow киндати тінь

hygiene гігієна

infancy період становлення

crooked кривий

 missing відсутній

porcelain фарфор

baby tooth молочний зуб

wow приголомшити

aspiration прагнення

obsession одержимість

access доступ

healthcare охорона здоров'я

cost вартість

filling пломбування

education освіта

vanity марнославство

investment інвестиція

attractive привабливий

earn заробляти

 II Vocabulary focus. Study the words and  word combinations, check your understanding using flashcards, practise their translation, spelling. Check your knowledge in the test. Play matching vocabulary game (match words to their translations to make cards disappear)  and save the planet from asteroids by typing incorrect translation of the words.

III Watch the video and fill in the gaps with the words from the list. There are some words you don’t need to use.

dramatic; whitening; teeth; especially; spend; Liberty; opportunity; shelf; global industry; world; stars; sound; smiles; industry; lack; silent; self; famous; polar; back; Stripes; glow; dentistry; perfect; popular; impact; moviegoer; compact; growing; specifically; booming;

Just like Lady 1)______ or the Stars and 2)______ a mouthful of 3)______ pearly whites screams ‘USA’. In fact, Americans 4)______ more than $111bn on their 5)______ every year and it’s inspiring the rest of the 6)______ to dig deep into their pockets too. Here’s how America got such pretty 7)______.

The 8)______ of the dentist’s drill is enough to keep plenty away but the 9)______ for cosmetic dentistry is 10)______ fast. Straightening and reshaping are increasingly 11)______ and 12)______ products are now easily available off the 13)______. Worth nearly $16bn in 2015, the cosmetic 14)______ market is expected to hit nearly $28bn by 2024. And while cosmetic dentistry is big all around the world, it’s most 15)______ in America, where it all began. 16)______, Hollywood. Or, Hollywoodland as it was known 17)______ then.

In the 1930s American cinema was 18)______. After the 19)______ era when sound was introduced which meant 20)______ suddenly had to bare their teeth. This would have a 21)______ effect on the industry and an even bigger 22)______ on dentistry. One 23)______ was a dentist and his name was Charles Pincus. Pincus had recently moved to Hollywood and he sensed an 24)______ in the movies.

IV Watch the video again and choose the correct option to complete the sentences.

“The camera is cruelty/cruelly/cruel in its relentless impose/exposure/oppose of the smallest glow/flaw/thaw in the mouth. A tooth/teeth/moth turned even slightly out of line casts a show/endow/shadow”, wrote Pincus in an essay/say/sayings to fellow dentistry/dents/dentists. Pincus had connections in the industrial/industrious/industry - the Max Factor fame/family/familiar, who were already revolutionizing makeup/make for/made up for the movies - needed his help in the study/studied/studio. For actors of that invention/generation/inventor makeup wasn’t always enough. The notion of oral hygiene/gene/regimes was barely in its infancy. Pincus prevention/preventing/invented snap on caps to cover crooked or missing/fixing/flossing teeth. Made out of powdered elasticity/platter/plastic and porcelain they became known as Hollywood veneers/winner/steer. Among his impatient/impatiently/patients he counted Joan Crawford and James Dean. One of his greatest achievements though was probably the youngsters/youngest/youth of them all.

-        “She’s been a leading lady from the start.”

Despite featuring in hits since she was just six/sixty/sixty-six years old, audiences would never see Shirley Temple lose a single lately/lady/baby tooth. That was thanks to Pincus’s veneers. After all, stopping filming for a missing tooth would cost tens of thousands of franks/dollars/euro.

V Watch the video and fill in the gaps in the text.

Moviegoers were wowed by the 1)____ smiles of their 2)____ stars. Having good 3)____ became an aspiration. But despite that 4)____ into a near national obsession with 5)____ teeth, Americans 6)____ actually have the healthiest teeth. Nearly 1 in 5, older than 7)____, doesn’t have any teeth at all. And that might be because of access to 8)____. Of those who didn’t visit the 9)____ last year 59% claimed cost as the top 10)____. When 11)____ are ranked by how few fillings or missing teeth they have - the US doesn’t make the top 12)____. In joint first it’s actually the British, despite what everyone 13)____.

“-Since you’ve been frozen, there have been fabulous advances in the field of dentistry”

- What do you 14)____?”

While 15)____ might not have the very healthiest of teeth, having the best looking might be just as 16)____. Americans spend more each year on beauty than they do on 17)____. But it’s not pure vanity, it’s an 18)____. Attractive people tend to earn 19)____, appear more 20)____ and are more likely to marry. Making teeth 21)____ for our health in a different way.

VI Watch all parts of the video and answer the questions.

1 Why are white teeth associated with the US lifestyle?

2 What was the connection between the sound in the movies and actors’ teeth?

3 Who was the first to see the opportunity for dentists in Hollywood?

4 What US symbols are mentioned in the video?

5 Why didn’t actors have good teeth? What solutions did dentists offer?

6 What was the connection between makeup industry and cosmetic dentistry in the early years of Hollywood?

7 What was Hollywood called in the past?

8 Why didn’t audience see actors lose their baby teeth?

9 Do Americans have the healthiest teeth in the world? Why or why not?

10 Which is more important for Americans: beauty or health of their teeth? Why is it so?